Logo Design/ Brand Identity Foundation / Product & Packaging Design/ Creative Direction
Logo Design/ Brand Identity Foundation / Product & Packaging Design/ Creative Direction
Lion Pose is a science backed Cosmeceutical skincare brand designed for colored skin, hypertargeted for hyperpigmentation whose mission is to raise the bar for clinical testing in skincare by including more skin types, tones, and textures. We were tasked to create a foundational identity and impactful packaging for them to help them compete in the Sephora acceleration program. They were selected as one of the finalist, made a successful debut at Sephora in July 2023 and backed by their dream brand ambassador - the one and only Mindy Kaling.
The essential identity and packaging design we created for Lion Pose embodied diverse, powerful, and colorful personalities—people who express themselves boldly and reveal themselves proudly, people who pulsate with life and energy, and people who are unapologetic about advocating for what they deserve. Like the underrepresented skin tones that the brand elevates in its clinical studies, we sought to elevate the consumer through our packaging design. Holding the striking bottle in your hand makes you feel like your most powerful, fierce, and iconic self.
The ridges on the bottle add an iconic tactile element to the brand. As it relates to structural design, our ridges symbolize strength and stability. They direct the eye and create a sense of movement, giving the bottle a sense of flow and dynamism. In our design, we took notes from contemporary architecture, where the use of ridges can symbolize innovation and modernity. Similar to an architect, we used our ridges in creative ways to push the boundaries of traditional beauty packaging design. Our ridges also give the package a sense of depth that is inherent to the brand. And functionally, they make the bottle easier to grip—especially when your hands may be wet from washing your face prior to applying the product.
