Brand Identity/ Packaging Design/ Creative Direction
Brand Identity/ Packaging Design/ Creative Direction
Wanderwell is more than just a footwear brand—it’s a celebration of adventure, culture, and human connection. To bring this vision to life, we teamed up with the talented brand strategist Kimberly Brizzolara and the passionate, driven founders, Liz and Max, who poured their hearts into creating shoes that spark conversation and curiosity.
Our journey began with Kimberly’s thoughtful brand strategy, which laid the foundation for Wanderwell’s story—one rooted in bold exploration, vibrant cultures, and the joy of discovery. From there, we worked closely with Liz and Max to craft a visual identity that captures the essence of Wanderwell’s spirit.
We infused every design element with meaning, incorporating artisanal, hand-embroidered details inspired by traditional craftsmanship from around the world. The result? A brand identity that feels rebellious yet refined, playful yet purposeful—just like the shoes themselves.
Wanderwell invites people to see the world with fresh eyes, to embrace the unexpected, and to walk through life with a little more color, curiosity, and connection. This is more than branding—it’s an invitation to wander well.
This moodboard embodies the spirit of Wanderwell—bold, adventurous, and deeply inspired by global culture. The vibrant colors, intricate embroidery, and eclectic imagery reflect a brand that celebrates exploration, craftsmanship, and connection. From the sun-soaked beaches to hand-stitched patterns and architectural details, every element tells a story of curiosity and cultural appreciation. The fusion of traditional and modern design creates a brand identity that feels both rebellious and refined—an invitation to "Always Be Exploring."
This moodboard embodies the spirit of Wanderwell—bold, adventurous, and deeply inspired by global culture. The vibrant colors, intricate embroidery, and eclectic imagery reflect a brand that celebrates exploration, craftsmanship, and connection. From the sun-soaked beaches to hand-stitched patterns and architectural details, every element tells a story of curiosity and cultural appreciation. The fusion of traditional and modern design creates a brand identity that feels both rebellious and refined—an invitation to "Always Be Exploring."
This moodboard embodies the spirit of Wanderwell—bold, adventurous, and deeply inspired by global culture. The vibrant colors, intricate embroidery, and eclectic imagery reflect a brand that celebrates exploration, craftsmanship, and connection. From the sun-soaked beaches to hand-stitched patterns and architectural details, every element tells a story of curiosity and cultural appreciation. The fusion of traditional and modern design creates a brand identity that feels both rebellious and refined—an invitation to "Always Be Exploring."
